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Using your outline, build the slide deck. Aim for 8 to 12 slides total. Each slide should focus on one main idea or topic. Keep the content concise – use bullet points or short sentences rather than long paragraphs. Incorporate visuals where appropriate: charts, graphs, or images (for example, a chart of market growth, or logos/screenshots of competitor products) can convey information quickly. Ensure text is readable (avoid tiny fonts) and the design is clean. Remember, slides are a visual medium to support what you would say, so avoid overcrowding them with too much text. You can include brief explanatory notes if needed, but clarity is key. USE IMAGES!
Below is a breakdown of what content to include to ensure a thorough and informative presentation:
• Title Slide & Introduction: Begin with a title slide that includes the project name (or a short tagline for your exploration), your name (or team members’ names), and the date. You might also include a one-line subtitle about the market you explored (e.g., “Exploring the Online Fitness Market for Young Professionals”). After the title, a brief introduction slide can provide context: what market you chose and why (e.g., “This market was chosen due to rising interest in at-home fitness apps”).
• Project Goals / Research Questions: It can be helpful to include a slide that states your research objectives or key questions. For instance, list the main questions you aimed to answer (Who are the target users? What are their unmet needs? Who are the major competitors?). This sets the stage for the audience, so they know what to expect from your findings.
• Market Definition & Background: Dedicate a slide to defining the market or segment you investigated. Describe what the market encompasses (and if needed, what is outside your scope). Include any relevant background info such as the size of the market (number of users or revenue, if known), growth rate, or other high-level statistics that show its importance. For example, “The global market for eco-friendly packaging is estimated at $X billion in 2023 and growing 10% annually”. If you have a specific target user group, you can mention key demographics (e.g., “Target users: urban professionals in their 20s-30s who commute by bicycle”). Keep it to the most relevant facts that frame the rest of your presentation.
• User Needs & Insights: This section (1-2 slides) should highlight what you learned about the customers/users in the market. Summarize the primary needs, desires, pain points, or behaviors of your target users. You could present this as a few bullet points or statements. If you created a simple persona or have a striking user quote, this is a good place to include it (e.g., a persona illustration or a callout like “‘I wish meal planning was easier to fit into my busy schedule’ – Interview quote from a working parent”). The aim is to humanize the market by showing the real needs that exist.
• Existing Solutions / Competitor Overview: Next, include 1-3 slides on the competitive landscape. Identify the main competitors or existing solutions that target the same market or problem. You might list the top 3–5 competitors and a key bullet about each one (what do they offer, who is their audience, a notable strength or weakness). You could also use a comparison table or chart if that conveys the information better (for example, a table comparing features or pricing of different services). The goal is to demonstrate you understand what’s already out there. Be sure to point out any gaps in the current offerings – e.g., “None of the current apps provide a social community feature, which users indicated they want.” This naturally leads into opportunities.
• Market Trends & Drivers: Include a slide about broader market trends or insights that impact your project. This can cover technology trends, social or cultural shifts, economic factors, or regulatory changes that are relevant. For instance, “Growing Trend: 60% of consumers say they prefer sustainable brands ” or “New legislation in 2024 will require XYZ, affecting all companies in this space.” Visualizing a trend with a simple graph or an icon can make it more digestible. This context helps explain why now is a good time (or a challenging time) in this market.
• Key Findings / Insights: Depending on how you want to structure it, you might have a slide that synthesizes the top 3-5 insights from your research. These would be a mix of user insights, competitor gaps, and trend implications. Essentially, this slide answers: “What did we learn from all this research?” Each insight can be a bullet or short phrase, possibly followed by a one-line explanation. (If your presentation is already covering insights within previous slides, you might not need a separate slide, but many find it effective to explicitly call out the main takeaways in one place for emphasis.)
• Opportunities & Recommendations: This is a crucial slide – here you articulate the opportunities you’ve identified in the market. Based on the unmet needs or gaps you observed, what opportunities could be pursued? For example, “Opportunity: Create a budget app that automates savings for first-time earners (no competitor currently addresses the beginner segment).” You might list a few opportunities, then narrow down to the one(s) you find most promising. If the project will continue, you can also state which opportunity or direction you plan to focus on moving forward. Essentially, this slide transitions from analysis into how you might act on the insights.
• Conclusion & Next Steps: End the presentation with a concise conclusion. This can recap the significance of the market and the primary opportunity you plan to pursue. You should also outline next steps – what will you do with this market insight? (For example, “Next, we will proceed to concept development, using these findings to design a prototype that addresses the gap identified.”) This shows that your research is actionable. Keep this slide short and to the point, reinforcing the take-home message of your exploration.
• References (if needed): If you directly cite data (statistics, quotes, or images) in your slides, it’s good practice to credit the sources. You can do this by adding a small footnote on the slide or by having a final “References” slide listing sources. (For instance, if you quoted a figure from a 2021 industry report, cite it on that slide). While this is not a research paper, giving credit adds credibility to your information. Make sure any critical facts in your presentation can be traced back to a source if asked.
Note: The exact number of slides for each section can vary (for example, you might use two slides to cover user needs if you have a lot of findings, or combine trends and key insights into one slide if that flows better). The important thing is that the content flows logically and covers all the essential areas. Avoid the temptation to cram too much into one slide; if needed, spread content across two slides for clarity. Conversely, if you can convey an idea with a simple graphic and few words, you might consolidate. Aim for a balance that makes the presentation easy to follow and informative.