Faculty : Cord Bowen, Professor Director, Doman Innovation Studio Undergraduate Director, Entrepreneurship and Strategy Clinical Faculty David Eccles School of Business Department of Entrepreneurship and Strategy [email protected] | @cord

Course Info : Course No: ENTP 5300 Course Section: 001 Course Location: SFEBB 3170 Course Time: Fridays 9am-12am 3 Credit Hours

Teaching Assistant: Klara Laurence | @klara

Course Description:

This course introduces design as a strategic tool for business innovation, emphasizing research, ideation, and validation through project-based learning. Students will explore creative thinking models, experience design principles, and design research methods to inform entrepreneurial strategy. Coursework includes applied projects such as experience deconstruction, inquiry-based exploration, and real-world problem-solving with an early-stage founder. No design background is required, but output is expected at a senior undergraduate or graduate level.

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Course Objectives:

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Course Outcomes:

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Teaching Methods:

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Policies, Grading and Attendance:

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College and University Polices:

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Complete by first week of Class:

We’ll use Slack to communicate.

We’ll use Miro for coursework.